Sarah Holloway 

Strategy for sustainability, purpose & impact
HELLO, I'm Sarah

The world is changing – fast. As we face environmental, social, political and technological upheaval, we need all organisations to play their role in creating the future we want.

I work with senior leaders to define their organisation’s place in a sustainable world, take action to make it happen, and inspire others to join them.


I’m a consultant, non-executive director and B Leader specialising in sustainability strategy and purpose-driven leadership. 

Over the past two decades, I’ve supported some of the world’s best-known businesses – including C&A, Danone, Ella’s Kitchen, Interface, L’Oréal and Unilever – to drive transformative change.

I work with organisations of all sizes, both independently and as an associate of agencies including One Stone, Reconsidered and Motive. 

Before becoming a consultant, I held sustainability roles at Unilever, Tesco and TUI, and was a director at sustainability agency Futerra and culture consultancy Kin&Co.


Working across sectors including beauty, charity, consumer goods, fashion, finance, retail, technology, tourism & utilities.

NON-Executive ROLES
  • Independent Member, SES Water Environmental Scrutiny Panel
  • Member, Provenance Integrity Council
  • Strategic Advisor, FuturePlanet 
  • B Leader
  • Fellow, Royal Society of Arts
  • Affiliate Member, IEMA

No matter where you are on your sustainability journey, I can help you define, articulate and deliver your goals.


Find your unique sustainability space through benchmarking, materiality and trend analysis.


Gather insights and secure external support through careful and thorough stakeholder engagement.


Develop a business-aligned strategy, with an inspiring vision, clear goals and robust targets.


Move you along the B Corp journey, whether you’re starting out or looking to improve.


Bring colleagues and customers on board through culture change and purpose-led campaigns.


Demonstrate transparency and progress through sustainability and impact reporting.

From the start, the team were unafraid to ask challenging questions, encouraging us to think in new ways about what climate leadership means. The result is a strategy that helps to future-proof the bank against climate risk, and is centred around our unique and exciting opportunity to influence the UK's net-zero transition.
Alison Robb, Sustainability Director
We asked Sarah for support with our copy, but she delivered so much more than just an edit. She understood exactly what we were trying to do, helped us crystallise our thinking, and sharpened our arguments to make a compelling case. Our deadlines were demanding, and I appreciated Sarah's flexibility and total commitment to making sure we hit them. I hope we can work together again soon!
Kay Orsi, Asset Strategy Manager
Severn Trent
Sarah's clear and simple approach to B Corp certification got everyone in the team on the same page, and her vast knowledge helped crystallise our focus and priorities, taking us to the next level. I wouldn't hesitate to recommend her to any business on its own B Corp journey.
Rachel Parsonage, CEO
KMI Brands
Sarah has been advising The Plant on sustainability for over a year now, and her strategic advice has been invaluable. Sarah has helped us not only to navigate B Corp certification, but also to ask challenging questions about how we can become a better business and how we can drive change through our client work.
Matt Utber, CEO
The Plant

How can you deliver on your sustainability goals when you can’t be everywhere at once?

Leading organisations have a secret – a network of influential, inspirational change agents from across the business, empowered to deliver change that sticks.

My book, Networks for Sustainability, gives you the tools you need to make sure you’re finding the right people to deliver your goals, and giving them everything they need to embed sustainability deep into the culture of your organisation.

Buy a copy of the book in paperback or for e-reader


Please get in touch to talk about your idea, challenge or project.

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